Consumer mindset from selling products to selling the cultural experience of leading the flooring industry and the state Golden Age

Consumers interested in a personalized fashion, the concept of consumption of home flooring industry pay more attention to the masters of taste and cultural needs, and gradually integrated into the concept of human and natural home. Home floor leader - and state Golden Age seems to early Mozhun the pulse of fashion, in which to sell the brand to sell cultural interpretation of the obtained public recognition, with its unique culture of the floor to lead the flooring industry view of consumption.

And interpretation of the culture - the natural simplicity is beautiful

The top, and word hemispherical dome. And state Saatchi as propagators and state Saatchi keep sincere, keep to the letter, keep to the generosity of the forest, the Founder of the fine America. Peace is a small, harmony can be said and harmonious side of Japan, "and" which "common ground", which became a state Saatchi brand essence.

And state flourishing style design, the overall impression of elegant simplicity, distinguished and elegant simplicity disclosed. Interpretation of both traditional style and cultural significance in the current background, filled with contemporary culture to fully understand the basis of contemporary design. Consumer demand are similar, is committed to the pursuit of wealth of styles and colors to give consumers a more consumer experience better satisfy consumer aesthetic needs of home decoration style and meet the individual. This is also one of the main reasons for the brand popular.

A floor, a story, a period of cultural

Colorful way of life, but always allow us to find and state Saatchi brand flooring products suitable for the style of their own home improvement. "And an old customer of the state Saatchi said. With the lifestyle changes of consumers' understanding of lifestyle changes and be reflected in the flooring products, and the floor of the state Golden Age through the understanding of traditional culture, combined with modern elements and traditional elements as a home decoration brand with the classical elements into the fashion space, build a floor full of traditional charm and aesthetic needs of the modern and traditional art in today's society to get the right embodied. The author believes that the customers for the trust and state Golden Age, must not only because of classic fashion and state products, but also give its products the consumer is presented is a cultural, cultural cohesion and quality services and state Saatchi gradually formed a unique understanding of the consumer for the brand and cultural experience.

Ming Ya range:

And Bang Sheng Shiming ? Ya Series floor, to take God at the elegant and delicate style of the Ming Dynasty opera, taking shape in the Ming-style furniture and elegant simplicity of the body, borrowing from the use of color in the Ming dynasty painting, began to attain its wonderful. Carve between, fine outline, vertical and put into the apartment testimonies, hardness and softness, rich flavor and imaginative.

[Classic]

Shen Zhou swing ink

Take the new style of the Ming Dynasty distinguished painter Shen Zhou "thick pen ink", which is floor finishes ink freehand, extensive halo color, richly varied, ink shades, revealing designer colors, chic and smart, like Shen Zhou sway described by a Jiang Bo vast, water, sky wide Cherish Dan.

Guanshan Snow

This section the floor based on the Ming Dynasty painter Dong Qichang twilight masterpiece "the Guanshan Snow map". Designer to the carving of the sparse desert, creamy white tones reproduce the snow cleared, Ning Han Apprehension of views, the whole room showing a pack of elegant tranquility of the gas.

Ming ? Pu Yun

Which the floor followed the Ming Dynasty furniture is simple and elegant of the body, using a net importer of essential oils processing, breathable environmental protection, and a full wood texture with natural knots, with a strong original ecological atmosphere, can be described as a collapse of the wind, refuge in the true.

Spread the floor culture, to guide the concept of green consumption

　 Golden Age series of classic new R & D and production, and state and the dominant role of the wood home cultural development is also reflected in the boot of consumer lifestyles, green living ideas. Several times with the public interest environmental agencies jointly organized a number of green home topics promotional activities will be more simple lifestyle to the consumer, human and natural home concept has been much wider can. In the upcoming "51" Labor Day, and state Saatchi feedback will continue to cost-effective quality products to market. The expansion of the flooring products market launch efforts to standardize operations and brand promotion, public acceptance of this humanistic quality household products experience, and apparently has been the market should permit.

To learn more information, please visit: www.pengbangwood.com

keywords: Wood flooring, multi-layer solid wood flooring, solid wood flooring, laminate flooring,